by David Andreadakis | Oct 22, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to...
by Kobie Marketing | Sep 20, 2013 | Customer Experience & Engagement
How do you know when something is over the hill or past its ‘use by’ date? With a physical object, it’s usually easy to spot: chipped paint, tarnished surface, rust or a missing part. However, if that something is a loyalty program, spotting the signs can be a little...
by Kobie Marketing | Sep 9, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. With retail loyalty program membership enjoying double digital growth and department store signups surging 70%, this seems to make sense. Yet high membership...
by Kobie Marketing | Jul 31, 2013 | Retail Archive
Although it’s hard to attribute a company’s corporate health to any single initiative, six months after Saks Fifth Avenue significantly revamped its SaksFirst loyalty program, the luxury department store seems to be on solid footing for two distinct reasons:...
by Kobie Marketing | Jul 26, 2013 | Retail Archive
In the first installment of “Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity,” Pamela Sullins, Kobie’s Director of Client Services, and I discussed the top identity-related challenges and held up AMC Theatres as an example of a company that’s...