Loyalty insights that lead the way

We don't follow industry trends - we shape them

Through our Forrester-leading Strategic Consultants, in-house PhD’s, and Research Center of Excellence, we deliver disruptive thought leadership that helps brands stay ahead in a fast-moving loyalty landscape.

We analyze market trends like the rise of AI and competitive dynamics across industries, and develop thought leadership and POVs deeply rooted in consumer psychology to determine what matters most to your brand for loyalty.

We conduct global consumer research, publish in-depth eBooks that simplify complex loyalty topics, and host OnPoint—our exclusive, loyalty thought leadership conference—where we share proprietary insights and activation strategies. Our in-house experts with decades of experience and a passion for loyalty answer key business questions around:

  • How to keep customers engaged between transactions
  • Quantifying the true impact of loyalty programs on your enterprise
  • Understanding the emotional drivers behind your brand loyalty
  • Reducing dependence on financial incentives
  • Making loyalty central to the customer experience

With Kobie, you gain more than knowledge—you gain a competitive edge.

Featured Article

AI in Loyalty: Are You Building for Transformation, or Just Faster Automation?

In a recent discussion on The Loyalty Podcast, Kobie joined leading practitioners from McDonalds and Nike to examine the real opportunities AI brings to loyalty.