In travel, we often start with Kobie’s proprietary Emotional Loyalty Scoring® (ELS) toolkit. This tool helps travel brands begin re-creating their customer profiles around a critical data point – their customer’s emotional motivation toward their brand. Using ELS to deliver emotional loyalty as a data input, instead of thinking of emotional loyalty solely as a program output, is a critical first step towards aligning with your customers again. 

Kobie leverages the understanding of your customers’ emotional mindset to ensure your ability to deliver personalized moments of exclusivity, reciprocity, and frictionless convenience whether it be in the rewards experience, partner experience,  communications, and other member journeys. Travel loyalty strategies are changing as the industry re-ignites, and the role of the co-brand relationship has become even more important in a post-Covid world. Do you have access to differentiated tools that help you know what to do next, and a partner that can help deliver these new experiences? Kobie can help.