Travel & Hospitality

It is hard to know your customer's preferences when all of them have changed

The travel vertical was arguably one of the most impacted industries by COVID. Customer profiles have indelibly changed, and travel brands are still dealing with ongoing modifications to global policies which impact experience delivery to their customers. Kobie is helping travel companies react to this unprecedented amount of change through flexible loyalty strategies that can adapt on demand

In travel, we often start with Kobie’s proprietary Emotional Loyalty Scoring® (ELS) toolkit. This tool helps travel brands begin re-creating their customer profiles around a critical data point – their customer’s emotional motivation toward their brand. Using ELS to deliver emotional loyalty as a data input, instead of thinking of emotional loyalty solely as a program output, is a critical first step towards aligning with your customers again

Kobie leverages the understanding of your customers emotional mindset to ensure your ability to deliver personalized moments of exclusivity, reciprocity, and frictionless convenience whether it be in the rewards experience, partner experience,  communications, and other member journeys. Travel loyalty strategies are changing as the industry re-ignites, and the role of the co-brand relationship has become even more important in a post-Covid world. Do you have access to differentiated tools that help you know what to do next, and a partner that can help deliver these new experiences? Kobie can help. 

Martha Cohen

VP, Client Services, Travel & Hospitality

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Kobie Named a Forrester Leader

Kobie has been named a Leader in The Forrester Wave™ Loyalty Technology Solutions, Q1 2023 Report.

In its evaluation, Forrester noted "with a full suite of technical and strategic services, Kobie offers some of the strongest services support in this evaluation."