Kobie designs and develops solutions to drive customer loyalty.
Loyalty in the Age of the Connected Consumer
Our research report reveals key differences across generational preferences for loyalty programs and illuminates the factors that appeal to today’s connected consumer.
Loyalty and the Rise of Hyperconvenience
Siri, Alexa or Hey Google cannot answer nuanced questions about marketing strategy… yet. But as they and other tech advances become ubiquitous enablers of everything from watering our lawns to ordering pizza, they may change one of the most basic features of traditional loyalty programs: the value exchange.
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Non-Traditional Loyalty Programs
Companies are constantly finding new ways to revolutionize their rewards programs, and for good reason. Today more than ever, it is important for brands to move beyond the cookie cutter loyalty program to find new and innovative ways to engage their consumers. We’ve compiled our best thought leadership to share how to create and maintain experiential and emotional connections between brands and their consumers through the use of non-traditional loyalty programs.