by David Andreadakis | Oct 2, 2020 | Loyalty Strategy
Loyalty programs attract more executive attention than almost any other marketing initiative. If you have a points program, liability will be an often-revisited conversation. If you include discounts or introductory offers, questions of margin erosion and...
by David Andreadakis | Jun 15, 2020 | Loyalty Strategy
A simple search on “Business Transformation” can lead a reader to believe that just about anything can transform your business. The headlines will read: “Transform your business through AI… through blockchain… through loyalty.” Some will go a step further...
by David Andreadakis | Nov 9, 2019 | Loyalty Strategy, Paid Loyalty
Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty programs like Target’s boom and bust, with new iterations emerging nearly every quarter. Given the ongoing need for...
by David Andreadakis | Oct 4, 2018 | Loyalty Marketing
Our Chief Strategy Officer, Dave Andreadakis, chatted with CNBC’s Marketing, Media, Money about success factors in loyalty programs across multiple generations. He states that the primary role of a loyalty program is to keep customers coming back and to give them a...
by David Andreadakis | Nov 30, 2017 | Customer Experience & Engagement
So you’re thinking about undergoing a brand revamp – refreshing your image, your look, your voice and targeting an attractive new customer segment you aren’t resonating with currently – with the intention of increasing sales. It sounds great in theory, but if done...
