by Kobie Marketing | Jan 2, 2024 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
According to a recent New York Times article, 2023 Holiday spending increased despite doubts due to lingering inflation. The Times reported a 3.1% increase in sales from 2022 per early data, with spending increasing across multiple categories including restaurant,... 
by Kobie Marketing | Jan 1, 2024 | Blog, Culture, Technology
At the end of 2023, Kobie completed a 60-day “Paws for a Cause” fundraising campaign supporting our community. We used the appeal of our four-legged friends to raise funds for the St. Pete Free Clinic (SPFC) to combat food insecurity and support health... 
by Kobie Marketing | Sep 16, 2022 | Banking, Financial Services, Loyalty Strategy, Trends
COVID-19 has left a lot of companies trying to figure out who their customers are amidst a changing sea of preferences, motivations and behaviors. Firms have been left with the difficult task of rethinking their loyalty marketing strategies so they can focus on... 
by Kobie Marketing | May 17, 2022 | Blog, Financial Services, Retail, Retail Archive, Travel & Hospitality, Trends
Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements, fulfilling member needs and bridging the online vs. offline gap.... 
by Kobie Marketing | May 3, 2022 | QSR
While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more important than ever for brands to...
