by Kobie Marketing | Sep 16, 2022 | Banking, Financial Services, Loyalty Strategy, Trends
COVID-19 has left a lot of companies trying to figure out who their customers are amidst a changing sea of preferences, motivations and behaviors. Firms have been left with the difficult task of rethinking their loyalty marketing strategies so they can focus on...
by Kobie Marketing | May 17, 2022 | Blog, Financial Services, Retail, Retail Archive, Travel & Hospitality, Trends
Digital optimization has become table stakes for brands. As the pandemic forced technology to adapt or be left behind, Kobie experts looked back at the brands who crushed it with digital enhancements, fulfilling member needs and bridging the online vs. offline gap....
by Kobie Marketing | May 3, 2022 | QSR
While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more important than ever for brands to...
by Kobie Marketing | Apr 18, 2022 | Launch, Loyalty Strategy, Retail, Retail Archive, Trends
Coming out of another year of – don’t say it – uncertainty… Kobie’s strategy and analytics experts suspect a few trends that have risen to the top are here to stay. Whether you’re planning your brand roadmap or assessing the member journey between digital and...
by Kobie Marketing | Mar 30, 2022 | Banking, Blog
A global telecom brand wanted to reduce churn and explore cost-effective redemption options. While Kobie segmented their member base and dug into specific historical redemption trends vs. retention rates over time, our consultants identified similar patterns in FI...
