by Kobie Marketing | Sep 25, 2015 | Retail Archive
In a fraction of a lifetime the Internet went from being painfully slow and untrusted to one of the most important technologies on the face of the planet. Combine that with the growing acceptance of connected things (estimated at 38.5 billion) and you’ve got the...
by Kobie Marketing | Jan 27, 2014 | Loyalty Marketing, Loyalty Strategy
Kobie was in the house last week, at the National Retail Federation’s annual “BIG Show.” Held just two week’s into the New Year when resolutions to improve, update or reset are still being made by consumers and corporations alike, the industry was abuzz with talk of...
by Kobie Marketing | Dec 12, 2013 | Customer Experience & Engagement, Loyalty Marketing
Love it or hate it, Apple’s rule as the most valuable global brand has serious staying power. While iOS market share is actually trailing that of Android in the US by a few percentage points and much more in other parts of the world, few brands have been able to...
by Kobie Marketing | Dec 3, 2013 | Retail Archive
Effective loyalty programs can be a key difference between highly successful companies and those that struggle – especially in a sluggish U.S. economic recovery, which took another hit with the recent government shutdown. A recent joint study by ORC for the...
by Kobie Marketing | Nov 15, 2013 | Grocery
Grocery loyalty is evolving. True loyalty in the space is about more than offering discounts and promotional offers. The real key to driving loyalty in this grocery vertical lies in understanding and managing the full customer shopping experience. For decades, the...