Entertainment.

Definition of win-win: Make more money while your customers create memories.

Entertainment, much like loyalty, is rooted in creating memorable moments that capture the customer’s heart and mind. These experiences often start with capturing consumer’s interest within a highly competitive, time-boxed purchase momentLoyalty strategies are critical in tipping the scales to one experience over others, and also drive increased event spending through an enriched member experience that drives greater profits.

Entertainment buying cycles are not as predictable as other verticals. Understanding your customer at a different level is key to engaging them between transactions to shorten the time between transactions. Gamification programs, centered around the entertainment genre, often provide new data insights that enable more personalized communication to drive the next transaction. 

In the age of the connected consumer, Kobie understands that to deliver the next transaction we must consider the need for instant gratification, personalization, and engaging experiences that keep your brand top of mind. But driving the next transaction is not enough. Real-time loyalty engagement helps guide your customer through the desired experience with the highest profits. So, when a movie theater brand wanted to engage between and during the transactions and do just that, Kobie used a unique program design & gamification strategy, coupled with real-time technology integration to deliver big (screen) results.  

Armando Pando

VP, Client Services, Entertainment & Telecom

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