loyalty services
Loyalty strategies built for global brands
As the only Leader in Forrester Wave: Loyalty Services, we help enterprise brands transform loyalty into a strategic growth engine, driving customer lifetime value, retention, and competitive advantage.
As the only Leader in the Forrester Wave™: Loyalty Services, Q2 2024, we help brands increase retention, boost customer lifetime value, and drive deeper engagement through personalized, data-informed strategies.
Our proprietary frameworks align marketing, finance, and technology teams to deliver programs that are not only differentiated and scalable, but financially viable and operationally sound.
From unlocking stronger ROI to building deeper emotional connections, we ensure every loyalty strategy delivers clear, measurable outcomes, built to evolve with your business and meet the demands of your customers.
Strategy & Intelligence
Our Strategy & Intelligence suite positions loyalty as your Customer Operating System, enabling enterprise-wide alignment (CMO, CFO, CTO, CDAIO) across geographies and verticals to drive incremental growth in CLV, NPS, customer acquisition, retention, and ROI.
From Enterprise Loyalty Strategy Design and our proprietary ELS® (Emotional Loyalty Scoring) to Loyalty Program Design and Partnership Strategy & AI-enabled Financial Modeling, every decision is grounded in panoramic customer data, emotional drivers, and financial outcomes.
Experience & Content Delivery
Our Experience & Content Delivery suite activates loyalty growth across every channel and region through incremental engagement and conversion.
Powered by KLICs™ (Kobie Loyalty Interaction Cues), we identify the right moment to engage each member with emotional resonance and local relevance through personalized journeys, CRM optimization, and compelling content. Frictionless UX, gamification, and meaningful interactions enable consistent member motivation globally.
Operational Readiness & Management
Our Operational Readiness & Management suite operationalizes loyalty strategy at scale across geographies with consistent, confident execution.
Through CRM activation planning, cross-channel journey orchestration, governance alignment, change management frameworks, and locally tailored lifecycle messaging playbooks, we enable employees and partners to execute with confidence globally.
Performance & Growth
Our Performance & Growth suite illuminates continuous improvement and measurable loyalty growth through real-time visibility and financial rigor.
Powered by Loyalty Health Monitor (tracking 22 business metrics and 17 customer-value drivers), advanced analytics, real-time dashboards, and business case modeling, we help brands demonstrate ROI across markets, uncover optimization opportunities, and back every decision with causal lift analysis.
Data, Tech & AI Enablement
Our Data, Tech & AI Enablement suite powers scale, speed, and governance across global loyalty operations.
Panoramic Customer Data governance, AI & Tech Maturity Evaluation (AIME), agentic AI capabilities, and automation enable personalization while ensuring regulatory compliance. This foundation accelerates loyalty transformation and operational efficiency across regions.
The Heart of Loyalty 2026 reveals a simple truth: the most durable loyalty strategies aren’t technological; they’re psychological.
Based on insights from thousands of consumers and loyalty practitioners across six global markets, this year’s research uncovers where brands are misaligned with customer expectations and how to close the gap. From zero-party data and AI readiness, to recognition, advocacy, and community, the report maps the emotional drivers that determine whether loyalty efforts create trust or friction.
Forrester Named Us
a Leader.
Customers Named Us
a Favorite.
Kobie was named the only Leader and Customer Favorite in The Forrester Wave™: Loyalty Platforms, Q4 2025, receiving the highest scores possible in 21 of 27 criteria. Paired with our placement as a Leader in Loyalty Services, we are the only provider recognized as a Leader across both waves.
We don't follow loyalty trends - we shape them
Our Forrester-leading strategic consultants, in-house PhD’s and Research Center of Excellence shape industry trends by staying at the forefront of a fast-paced market. We leverage expertise across portfolios – retail, travel & hospitality, FI, QSR, entertainment, telecom, B2B and more – to apply a cross-pollinated viewpoint that siloed providers miss.
With more than 35 years of loyalty expertise, our teams answer key business questions around how to keep consumers engaged, how to understand their intrinsic motivators, and how to make loyalty the centerpoint of the brand experience. This competitive edge sets brands apart in crowded markets and enables a continuous optimization cycle.
Ready to transform?
We’re excited to hear from you!
