by Kobie Marketing | Jul 24, 2013 | Loyalty Strategy, Restaurant & Dining, Retail Archive
As several US Supreme Court decisions lay out, corporations have certain rights like those of individual citizens’. The court’s logic: corporations are made up of people and it would be a violation of employees’ first amendment rights not to allow them to organize,...
by Kobie Marketing | Jul 15, 2013 | Retail Archive
In 2007, Apple released a mobile device that put the power of the Internet in consumers’ hands and pockets. It sparked a revolutionary change not only in how customers consume media and information in general, but also how they make purchasing decisions. The...
by Kobie Marketing | Jun 7, 2013 | Retail Archive
After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing the need for personalization? Isn’t the salesperson-customer relationship about personalized...
by Kobie Marketing | May 31, 2013 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage...
by Kobie Marketing | May 24, 2013 | Loyalty Strategy, Retail Archive
It’s coming up to a year since I first commented on the topic of personalized pricing and the debate rages on. While Safeway’s “Just for U” loyalty program has expanded beyond the initial test area of Denver, some are questioning both the benefits and drawbacks of...