Financial Services.

Cash back is king with your customers, but is it working for you?

Data security, fraud prevention and financial liability are essential ingredients for every successful financial loyalty program. But, as fintech players disrupt the industry with new ways to pay, and as generational attitudes towards banking change the available profit pool, financial institutions need Kobie to help determine how to drive incremental returns to the bottom line.

Marketers in financial services need to treat loyalty strategies as growth drivers versus competitive me-too offerings in order to win in the market. And, while cash back programs continue to dominate the space, they don’t typically drive increases in post redemption spend, nor do they provide enough longterm increase in transactions to reliably deliver incremental ROI. 

Partnerships need to extend your brand further into the lives of your customers. You need to leverage your loyalty data to inform acquisition incentives for new acquisition audience. Kobie can help.  No matter what your growth goals are – capturing market share, increasing revenue or profitability, or activating your customer base – Kobie can develop, deliver and measure those results.

Todd Denton

VP, Client Services, Financial Institutions

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