by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...
by Kobie Marketing | Jul 27, 2012 | Loyalty Marketing, Retail Archive
Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. Too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has...
by Kobie Marketing | Jun 25, 2012 | Loyalty Marketing, Retail Archive
I recently googled “list of controlled substances” and came across an 11-page US Department of Justice report from April that categorizes and groups all illegal drugs from A to Z. Everything from the active ingredient in Marijuana (THC) to Ketamine, Demerol,...
by Kobie Marketing | Jun 12, 2012 | Customer Experience & Engagement, Retail Archive
For the last few months my colleagues and I have been talking internally about a revolution we see slowly building momentum in the minds of marketers and loyalty planners alike; the growth, development and implementation of an omnichannel loyalty marketing...