by Bram Hechtkopf | Jun 4, 2012 | Customer Experience & Engagement, Retail Archive
Your car is hungry and it needs fuel. You’re hungry and you need fuel. That’s the simple logic that helped spark in earnest the growing popularity of gas station convenience stores across the country. While the fad began slowly, with less than 7 percent of gas...
by Bram Hechtkopf | Jun 1, 2012 | Customer Experience & Engagement
Seeing is believing goes the cliché, but after returning from the recent Global Retail Marketing Association’s Executive Leadership Forum , “experiencing is believing” might be more accurate. It also serves as an important reminder: There’s no substitute for physical...
by Kobie Marketing | May 21, 2012 | Customer Experience & Engagement, Loyalty Strategy
It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say,...
by Kobie Marketing | May 15, 2012 | Financial Services, Loyalty Marketing, Loyalty Strategy
“Are you ready to pay for everything via your smartphone?” That was the open-ended question asked in the lede of a USA Today article on May 27, 2011 following Google’s launch of its pride and joy – Google Wallet, a wireless payment technology (based on near-field...
by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...