by Bram Hechtkopf | Jun 5, 2017 | Loyalty Marketing, Telecommunications Archive
I was in my car driving to a meeting, speaking on my phone through my car’s Bluetooth when suddenly and unexpectedly my iPhone 6 fades to black.* It was 100% charged. I didn’t drop it. I was just cruising down the street and boom! it’s dead — ripped from my hands and...
by Bram Hechtkopf | Apr 14, 2017 | Loyalty Strategy
Once upon a time, loyalty programs were an ad hoc side dish, a mechanical bolt-on for brands delivering little more than dollars off, discounts or the occasional free item. But there’s a new trend now, one that requires a different way of thinking and approaching the...
by Bram Hechtkopf | Mar 30, 2015 | Customer Experience & Engagement, Loyalty Strategy
A back-office perspective on loyalty program implementation and operations After 25 years in the loyalty industry, we’ve learned a thing or two about program operations. When program operations are less than optimal, the customer experience suffers. It doesn’t...
by Bram Hechtkopf | Mar 25, 2015 | Retail Archive
In another blog, we discussed how to establish and measure KPIs for loyalty incremental sales. The next step is calculating how much you can spend to set up and maintain the program in order to break even or achieve an agreed upon profitability goal. This worksheet...
by Bram Hechtkopf | Mar 20, 2015 | Customer Experience & Engagement, Retail Archive
Sadly, we are now many years into retail loyalty marketing programs and as a consumer, I still don’t see much that’s new, engaging or innovative. However, as a retail loyalty marketing professional I can imagine the board room conversations that lead to these...
