by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Kobie Marketing | Dec 10, 2012 | Loyalty Strategy
In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime....
by Kobie Marketing | Sep 19, 2012 | Customer Experience & Engagement, Loyalty Strategy
Ask an economist the single most important piece of advice they can impart to a trader: “Stay in it for the long haul and ignore, as much as possible, periodic market fluctuations,” they’ll likely answer. But when it comes to banking on the spending and loyalty power...
by Kobie Marketing | Aug 17, 2012 | Customer Experience & Engagement, Entertainment Archive
Where do sports fans loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement? One of the most common programs offered to fans are sports affinity credit cards. Fans are able to earn points by using...