by Kobie Marketing | Dec 21, 2012 | Financial Services
In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data, personalization, mobile, and channel convergence – this and our remaining...
by Kobie Marketing | Dec 20, 2012 | Customer Experience & Engagement, Retail Archive
Loyalty marketers are making a list of their top tier customers…and they’re checking it twice. Who is naughty and who is loyal…or nice? Omnichannel loyalty is an enterprise level initiative to drive, track, measure and reward incremental behavior through...
by Bram Hechtkopf | Nov 8, 2012 | Loyalty Marketing, Travel & Hospitality archive
Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel good and also for the fact they get the proverbial job done – most of the time. And no...
by Kobie Marketing | Oct 2, 2012 | Travel & Hospitality archive
In life, as in loyalty, perspective is one of the most important qualities. Perspective is what gives events and happenings relative value. Saying “Company X has enjoyed 10% growth” means nothing until you understand what that number means in the context of previous...
by Kobie Marketing | Aug 20, 2012 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
If you’re running a loyalty program and you aren’t soliciting customer feedback, you’re missing out on valuable intel that not only can help you improve the program, but can actually build brand loyalty. Customers who feel that their opinions are valued and, possibly,...