by Kobie Marketing | Apr 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
There’s no denying it’s been a rough few months for airlines – not for their bottom lines, but in traveler perceptions. Delta Air Lines recently ended its policy of allowing SkyMiles members to pass on unused points to relatives after their death. The merger of...
by Kobie Marketing | Apr 12, 2013 | Restaurant & Dining
It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the first quarter of 2013, the king of coffee has little to worry about. Which is why Joe...
by Kobie Marketing | Apr 5, 2013 | Restaurant & Dining
Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their...
by Kobie Marketing | Jan 23, 2013 | Retail Archive
“Why Don’t Loyalty Programs Connect With Consumers?” That’s a question – and the title of a recent article on RetailWire that confounds many loyalty program managers. In the article, Edgell Knowledge Network (EKN)’s State of the Industry Research Series:...
by Kobie Marketing | Dec 31, 2012 | Loyalty Marketing
In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but with no less significance. On January 27, 2013 it will be seven...