by Kobie Marketing | Aug 18, 2012 | Customer Experience & Engagement, Financial Services, Loyalty Strategy
When writing a blog post about Big Data and its customer loyalty potential, it helps to frame the conversation with some big numbers first. For starters, Big Data isn’t just Big. It’s really B-I-G! According to IBM, some 2.5 quintillion bytes (a ridiculously long...
by Kobie Marketing | Aug 17, 2012 | Customer Experience & Engagement, Entertainment Archive
Where do sports fans loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement? One of the most common programs offered to fans are sports affinity credit cards. Fans are able to earn points by using...
by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...
by Kobie Marketing | May 21, 2012 | Customer Experience & Engagement, Loyalty Strategy
It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say,...