by Kobie Marketing | Dec 20, 2012 | Customer Experience & Engagement, Retail Archive
Loyalty marketers are making a list of their top tier customers…and they’re checking it twice. Who is naughty and who is loyal…or nice? Omnichannel loyalty is an enterprise level initiative to drive, track, measure and reward incremental behavior through...
by Kobie Marketing | Dec 5, 2012 | Loyalty Marketing, Retail Archive
News flash: despite the craziness and crowds of the just concluded Black Friday and Cyber Monday hoopla, there’s still nearly three weeks until Christmas – plenty of time for consumers to shop ‘till they drop and just as much time for retailers to secure long term,...
by Kobie Marketing | Nov 21, 2012 | Retail Archive
It’s heeeeeerrrrrreeeeee! No, I’m not talking about poltergeists. That was last month’s problem. This month it’s all about the run-up to and official start of Black Friday. Known as the most frenetic shopping day of the year, (where retailers peg the bulk of their...
by Kobie Marketing | Nov 20, 2012 | Loyalty Marketing, Telecommunications Archive
In 1876, the telephone age was born with a few iconic words uttered by Alexander Graham Bell. Today, more than 900 billion mobile phone calls are made each day in the US alone. That’s a huge number that would have humbled old Alex at a time when the US population...
by Bram Hechtkopf | Nov 8, 2012 | Loyalty Marketing, Travel & Hospitality archive
Sometimes it’s easy to fall into predicable patterns, particularly when ways of doing things have been forged out of comfort and familiarity. This is in part because they feel good and also for the fact they get the proverbial job done – most of the time. And no...