by Kobie Marketing | Oct 30, 2012 | Loyalty Strategy
From “In this world there’s two kinds of people, my friend: Those with loaded guns and those who dig. You dig,” to Dirty Harry’s, “Go ahead, make my day,” Clint Eastwood’s quotes are without fail.357-Magnum-Smith-and-Wesson blunt. After watching too much Clint...
by Kobie Marketing | Oct 30, 2012 | Loyalty Strategy
From “In this world there’s two kinds of people, my friend: Those with loaded guns and those who dig. You dig,” to Dirty Harry’s, “Go ahead, make my day,” Clint Eastwood’s quotes are without fail.357-Magnum-Smith-and-Wesson blunt. After watching too much Clint...
by Bram Hechtkopf | Oct 26, 2012 | Customer Experience & Engagement
In advance of Loyalty360’s annual Engagement Expo in Dallas, I did some homework on a few of the presenters as well as prepping for my own presentation with Matt Hood of BJ’s Restaurant & Brewhouse (Successful Loyalty Strategies: Maximizing Engagement and ROI...
by Kobie Marketing | Oct 25, 2012 | Entertainment Archive
If ever there were an industry known for its loyalty marketing expertise, entertainment would figure prominently. Kobie’s cornerstone belief maintains that an engaging experience is key to driving repeat loyalty and not about accumulating points in a virtual wallet or...
by Kobie Marketing | Sep 11, 2012 | Telecommunications Archive
Assuming the International Space Station isn’t your home and Mars a world you’ve only “visited” via rover, chances are you’ve witnessed a rapid proliferation in the growth and expansion of loyalty programs. Almost every in-person transaction today, it seems, is...