by Kobie Marketing | Jan 18, 2013 | Retail Archive
Sometimes conferences like the one I just attended, the National Retail Federation Annual Convention and Expo, are over-hyped and under-delivered. We’ve all been there. Fortunately the event, NRF’s “the Big Show,” a gathering of C-level, senior executive and regional...
by Kobie Marketing | Jan 10, 2013 | Customer Experience & Engagement, Loyalty Marketing
Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions. Still, as marketers, what kind of insight does this really reveal from...
by Kobie Marketing | Jan 10, 2013 | Customer Experience & Engagement, Loyalty Marketing
Facebook is undeniably one of the leading channels for consumer engagement. Your favorite brands have anywhere from 100’s of thousands of Facebook fan “likes” to staggering numbers in the millions. Still, as marketers, what kind of insight does this really reveal from...
by Kobie Marketing | Dec 31, 2012 | Loyalty Marketing
In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but with no less significance. On January 27, 2013 it will be seven...
by Kobie Marketing | Dec 26, 2012 | Loyalty Strategy
The second in Kobie’s end-of-year predictions (big data, personalization, mobile, and channel convergence) got me thinking about The King and I, the famous Rodgers and Hammerstein musical and its iconic song. For those of you who don’t know it, the chorus goes...