by Kobie Marketing | Oct 2, 2012 | Travel & Hospitality archive
In life, as in loyalty, perspective is one of the most important qualities. Perspective is what gives events and happenings relative value. Saying “Company X has enjoyed 10% growth” means nothing until you understand what that number means in the context of previous...
by Kobie Marketing | Aug 17, 2012 | Customer Experience & Engagement, Entertainment Archive
Where do sports fans loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement? One of the most common programs offered to fans are sports affinity credit cards. Fans are able to earn points by using...
by Kobie Marketing | Aug 15, 2012 | Customer Experience & Engagement, Loyalty Strategy, Telecommunications Archive
The logic is simple: Disagree with the flock, do it loudly, do it proudly, and do it often enough and presto: Instant topic authority. Which reminds me of a blog post I stumbled across on July 20 with a provocative and, at least according to my knowledge of the...
by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...