by Kobie Marketing | Jan 29, 2013 | Loyalty Strategy
Which came first, the chicken or the egg? It’s a largely unanswerable brain game but nevertheless an engaging thought experiment a recent Forbes article challenged readers with, as it related to business strategy and customer experience. Which drives which?...
by Kobie Marketing | Jan 15, 2013 | Loyalty Strategy
Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued that the company’s success (and that of others like Amazon) was...
by Kobie Marketing | Dec 10, 2012 | Loyalty Strategy
In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime....
by Kobie Marketing | Dec 6, 2012 | Retail Archive
On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet. Another breathtaking record for a company that just announced quarterly revenue of $36 billion...
by Kobie Marketing | Oct 18, 2012 | Loyalty Strategy, Travel & Hospitality archive
When a person makes a mistake, we’re inclined to think of some clichéd rationalizations: “you’re only human,” “nobody’s perfect,” “practice makes perfect,” “Rome wasn’t built in a day,” or, one of my favorites, “in order to make an omelet you have to break a few...