by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Kobie Marketing | May 8, 2012 | Loyalty Strategy, Restaurant & Dining
There’s nothing like opening a blog post with a title that combines Automats – the cool-to-kitschy precursor to fast food restaurants – with a nod to culinary science fiction and Star Trek. The title comes as a response to a recent MediaPost article that gives a...
by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...
by Kobie Marketing | Apr 16, 2012 | Customer Experience & Engagement, Retail Archive
Although I embrace the many technologies and apps that enhance and direct consumer loyalty, I am still very old school at my core: If you build a better product, they will come. And, more recently: If you keep building a better product, they will stay. Traditionally,...