by Kobie Marketing | Jul 20, 2015 | Loyalty Marketing, Loyalty Strategy, Retail Archive
Loyalty as a way of life In Parts One and Two: Beginning with trading stamps at the turn of the 20th Century, by 2010 loyalty programs had become experiential as well as transactional and new technologies had begun to revolutionize customer engagement. By 2015,...
by Kobie Marketing | Jul 17, 2015 | Grocery
A Mother’s Perspective That magical moment when you finally start paying attention to Pampers and Enfamil commercials has arrived. Congratulations, you’re a new parent. Now you’re ready to engage with brands you never knew existed. Are you ready for your...
by Kobie Marketing | Jul 15, 2015 | Loyalty Marketing
From program to experience In Part One: Between 1896 and 1990, loyalty progressed from trading stamps to the first generation of data-driven travel, hospitality and credit card programs. By the late 1980s, programs began to grow beyond the transactional model,...
by Kobie Marketing | Jul 6, 2015 | Loyalty Strategy
My grandpa was a kid the last time the Cubs won the World Series. My dad was a young man the last time they played in the Fall Classic. But the Chicago Cubs are champions at fan loyalty. Three old friends Years ago four young men met while working in the music...
by Kobie Marketing | Jul 5, 2015 | Loyalty Strategy
When loyalty marketers get together, they nervously ask each other about best practices for Millennials, the first generation of digital natives. Who has the coolest of the cool toys to attract and keep these wired consumers? The point they’ve entirely missed is that...
