by Kobie Marketing | Jun 26, 2015 | Loyalty Marketing
USING LOYALTY MARKETING TO INFLUENCE SALES Through peer reviews, buyers have the power to influence sales for the products they buy. And, for the most part, buyers can be placed into one of two categories: emotional buyers and behavioral buyers. Emotional buyers are...
by Kobie Marketing | Jun 22, 2015 | Loyalty Marketing
FROM TRADING STAMPS TO TRAVEL PROGRAMS Over the past 120 years, “customer loyalty” has evolved from a personal relationship between storekeepers and shoppers, to a 20th Century monologue delivered by mass media, and back to a new kind of one-to-one relationship...
by Kobie Marketing | Jun 1, 2015 | Restaurant & Dining
In a recent article published on Loyalty360, Howard Schneider, Senior Consultant at Kobie explores ways to “crack the loyalty code” in an indirect distribution model, such as CPGs. Here is a quick look: Fast forward through the revolutions in technology...
by Kobie Marketing | May 29, 2015 | Loyalty Strategy, Retail Archive
Let’s get down to cases. Business cases, that is. One of the greatest frustrations a marketer can face is preparing for a loyalty initiative only to find a roadblock at the approval stage. Because a loyalty program is a serious investment, senior management will...
by Kobie Marketing | May 27, 2015 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
Rewarding behavior and interactions in a targeted and cost effective way, can be a powerful part of the loyalty toolkit. Here’s how you do it. It’s important to identify the desired behaviors – and the value of those behaviors – before designing a reward structure....