Buyers Buy, but They Also Sell

USING LOYALTY MARKETING TO INFLUENCE SALES Through peer reviews, buyers have the power to influence sales for the products they buy. And, for the most part, buyers can be placed into one of two categories: emotional buyers and behavioral buyers. Emotional buyers are...

Cracking the Loyalty Code in CPG

In a recent article published on Loyalty360, Howard Schneider, Senior Consultant at Kobie explores ways to “crack the loyalty code” in an indirect distribution model, such as CPGs. Here is a quick look: Fast forward through the revolutions in technology...