by Kobie Marketing | Sep 25, 2015 | Retail Archive
In a fraction of a lifetime the Internet went from being painfully slow and untrusted to one of the most important technologies on the face of the planet. Combine that with the growing acceptance of connected things (estimated at 38.5 billion) and you’ve got the...
by Kobie Marketing | Sep 15, 2015 | Customer Experience & Engagement, Financial Services
How many trees are being missed while marketers concentrate on the forest? Forbes reported in July 2015 that a KPMG survey found 81% of U.S. enterprises rely on analytics to improve their understanding of customers. Although data analytics – both Big Data and...
by Kobie Marketing | Aug 17, 2015 | Loyalty Strategy
Whenever a client says, “We want to have a loyalty program,” my response is usually, “Why?” Loyalty programs – or more generally, customer engagement strategies – are, thirty years after airlines introduced the modern reward program, still one of the fastest growing...
by Kobie Marketing | Aug 13, 2015 | Customer Experience & Engagement
In the last few years, we’ve seen marketers scrambling to keep up with emerging technology and tactics. Loyalty marketers have become too focused on functionality, at times losing sight of the real purpose behind their marketing. Building a relationship between a...
by Kobie Marketing | Jul 30, 2015 | Customer Experience & Engagement
Over the past 120 years, “customer loyalty” has evolved from a personal relationship between storekeepers and shoppers, to a 20th Century monologue delivered by mass media, and back to a new kind of one-to-one relationship – a dialogue driven by empowered...