by Kobie Marketing | Dec 8, 2015 | Customer Experience & Engagement, Retail Archive
What is a Customer Experience Strategy? A customer experience strategy is a blueprint of the customer experience (CX) that you want to deliver to your customers. What is customer experience and what are some examples of customer experience strategy executed? Be sure...
by Kobie Marketing | Dec 4, 2015 | Financial Services, Retail Archive
When building a loyalty program, many retailers and other marketers start with the most natural customer segment – customers who use the merchant’s private label credit card (PLCC) or co-branded credit card. These are the folks who already have an affinity for the...
by Kobie Marketing | Dec 1, 2015 | Customer Experience & Engagement, Retail Archive
Anthropologie, Sugared & Spiced Holiday 2015 Window, Portland Oregon | Source: Facebook According to Gartner by 2016, 89% of companies expect to compete mostly on the basis of customer experience. So what is ‘Customer Experience’? Customer Experience CX, is the...
by Kobie Marketing | Nov 6, 2015 | Loyalty Strategy
Many marketers dream of turning their loyalty program into a profit center, especially when Finance is grumbling about Marketing being a cost center. In that context, fee revenue becomes very tempting and appears very feasible given the runaway success of Amazon...
by Kobie Marketing | Oct 26, 2015 | Customer Experience & Engagement, Retail Archive
Consumer shopping habits have shifted tremendously in recent years. With advances in mobile and e-commerce, shoppers have more options regarding how and when they choose to interact with retailers and make purchases; transitioning back and forth between online and...