by Kobie Marketing | Mar 19, 2013 | Travel & Hospitality archive
So, what’s happening on the SoLoMo – the convergence of social media, proximity advertising and smartphone technology – scene these days? Plenty. Like retailers, travel and hospitality brands are no strangers to attracting and retaining customers in innovative ways....
by Kobie Marketing | Mar 4, 2013 | Customer Experience & Engagement, Retail Archive
Last week was filled with many highs and lows in the customer engagement and loyalty universe. But one thing struck me more than anything else: the overwhelming conclusion that for consumers, genuine brand experiences matter more than deals and discounts – much more....
by Kobie Marketing | Dec 6, 2012 | Retail Archive
On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet. Another breathtaking record for a company that just announced quarterly revenue of $36 billion...
by Kobie Marketing | Dec 5, 2012 | Loyalty Marketing, Retail Archive
News flash: despite the craziness and crowds of the just concluded Black Friday and Cyber Monday hoopla, there’s still nearly three weeks until Christmas – plenty of time for consumers to shop ‘till they drop and just as much time for retailers to secure long term,...
by Kobie Marketing | Jul 30, 2012 | Loyalty Strategy, Retail Archive
“It’s the culture, stupid!” Add that to the umpteen zillion variations of the famed political phrase, “The economy, stupid,” coined by political strategist, James Carville. But as any top marketer knows, their “corporate economy’s” health begins with something more...