by Kobie Marketing | Feb 14, 2013 | Customer Experience & Engagement, Retail Archive
A new Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed for quite some time in our efforts to educate clients and the loyalty industry. There is compelling evidence suggesting that consumers increasingly expect an enhanced brand...
by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 8, 2013 | Customer Experience & Engagement
We’ve all heard the expression “soft sell.” You know, the more subtle, indirect product push. Perhaps a demonstration of a gadget’s usefulness rather than a direct discount. But what about the loyalty soft sell? Last year we wrote extensively about how social media is...
by Kobie Marketing | Dec 28, 2012 | Customer Experience & Engagement, Loyalty Strategy
Very often technological innovations build off what follows and aren’t fully appreciated until after the fact. Sometimes they seem totally unrelated. Perhaps one day we’ll look back and say that mobile and the floodtide of consumer metrics gathered from these...