by Kobie Marketing | Sep 13, 2013 | Loyalty Strategy, Travel & Hospitality archive
For the most part, the airline industry gets a bad rap. Reporters and travelers alike lament the days of attentive and personalized service and the loss of perks that were previously included in the fare. Increasingly, airlines are coming under fire for the...
by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...
by Kobie Marketing | Apr 12, 2013 | Restaurant & Dining
It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the first quarter of 2013, the king of coffee has little to worry about. Which is why Joe...
by Kobie Marketing | Mar 12, 2013 | Loyalty Strategy
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and...
by Kobie Marketing | Mar 5, 2013 | Travel & Hospitality archive
You don’t have to be a frequent flyer, a cabin crew member or loyalty provider to know that the airline loyalty industry has faced some serious turbulence of late. First there was the American-US Airways merger that’s raised fundamental questions over how the two...