by Kobie Marketing | May 31, 2013 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage...
by Kobie Marketing | May 28, 2013 | Travel & Hospitality archive
Little by little, brands are realizing the importance of business-focused loyalty programs, and a new airline initiative proves that point: United’s MileagePlus Small Business Network is the first US B2B Travel Loyalty program of its kind. The MileagePlus Small...
by Kobie Marketing | May 24, 2013 | Loyalty Strategy, Retail Archive
It’s coming up to a year since I first commented on the topic of personalized pricing and the debate rages on. While Safeway’s “Just for U” loyalty program has expanded beyond the initial test area of Denver, some are questioning both the benefits and drawbacks of...
by Kobie Marketing | May 17, 2013 | Loyalty Marketing, Loyalty Strategy
One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data,...
by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...