by Kobie Marketing | Aug 26, 2013 | Financial Services, Loyalty Strategy
When consumers think about banking it often falls into the necessary evil category, but that stereotype is beginning to change: the 2013 Maritz Loyalty Report found that 73% of respondents are pleased with their financial services loyalty program. Don Hughes, Kobie...
by Kobie Marketing | Aug 22, 2013 | Customer Experience & Engagement, Loyalty Marketing
Christmas in July is over and the Back-to-School season is in full swing. For retailers, that means the countdown to this year’s holiday retail season has already begun. While planning for the holidays may seem a bit premature when it’s still a blistering 80-plus...
by Kobie Marketing | Aug 16, 2013 | Customer Experience & Engagement, Loyalty Strategy
Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to...
by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...
by Kobie Marketing | Jun 11, 2013 | Loyalty Strategy
Loyalty program implementation isn’t a one-size-fits-all operation. The particulars are highly dependent on the vertical to which your program belongs and what customer engagement goals your program sponsors, hopefully C-level executives, hope to achieve. I recently...