by Kobie Marketing | Nov 15, 2012 | Travel & Hospitality archive
More often than not, airlines are looking to social media and its multiple access points: smartphones, tablets, seatback IFE, phablets, kiosks, laptops, and even desktops to impact the customer experience throughout the travel ribbon. The secret to delivering...
by Kobie Marketing | Nov 2, 2012 | Customer Experience & Engagement
For anyone watching the news coverage of Hurricane Sandy during the last week, it’s been impossible not to be affected in some way by the images streaming out of New York, New Jersey and the other affected states. For those of us living in Florida, we know all too...
by Kobie Marketing | Oct 18, 2012 | Loyalty Strategy, Travel & Hospitality archive
When a person makes a mistake, we’re inclined to think of some clichéd rationalizations: “you’re only human,” “nobody’s perfect,” “practice makes perfect,” “Rome wasn’t built in a day,” or, one of my favorites, “in order to make an omelet you have to break a few...
by Kobie Marketing | Oct 12, 2012 | Customer Experience & Engagement
Earlier this month, when my Mobile Marketer column Loyalty programs must go mobile went live, one of the comments posted by a reader supported the column’s central point: mobile is where consumers already are. And while a growing percentage of the population literally...
by Bram Hechtkopf | Sep 24, 2012 | Financial Services, Loyalty Strategy
Something we think about a lot at Kobie is: Loyalty liability, or to the laymen, the accumulated miles and points that go unredeemed by millions of loyalty program members. It’s important to realize that it’s not only a major stumbling block toward true profitability,...