by Kobie Marketing | Jan 11, 2013 | Restaurant & Dining
For an industry that prides itself on speed, the above title might seem counterintuitive. That’s especially true when you consider a recent survey commissioned by QSR Magazine that ranked seven fast food restaurants and their drive thru speeds. A full minute separated...
by Kobie Marketing | Dec 28, 2012 | Customer Experience & Engagement, Loyalty Strategy
Very often technological innovations build off what follows and aren’t fully appreciated until after the fact. Sometimes they seem totally unrelated. Perhaps one day we’ll look back and say that mobile and the floodtide of consumer metrics gathered from these...
by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Kobie Marketing | Dec 13, 2012 | Travel & Hospitality archive
As a marketing director, “mega,” is a word I could usually do without. Too often it comes part of the package deal with any campaign that trumps volume over substance. We have mega department stores, mega sales, mega bucks, mega discounts, or my favorite pairing,...
by Kobie Marketing | Nov 21, 2012 | Retail Archive
It’s heeeeeerrrrrreeeeee! No, I’m not talking about poltergeists. That was last month’s problem. This month it’s all about the run-up to and official start of Black Friday. Known as the most frenetic shopping day of the year, (where retailers peg the bulk of their...