by Kobie Marketing | Mar 29, 2013 | Restaurant & Dining
The calendar may say spring, Major League Baseball’s opening game is set for Sunday (Go Rangers!) and tulips and crocuses are poking their heads above ground across dozens of northern cities. But as freeze warnings covered parts of the country this week, for many, a...
by Kobie Marketing | Mar 12, 2013 | Restaurant & Dining
Chances are that when something’s become a fad, jumping on board at that point is already too late – at least to be considered new and innovative. Don’t worry. Smartphones haven’t reached that point yet – especially as their use relates to restaurants and their...
by Kobie Marketing | Jan 29, 2013 | Loyalty Strategy
Which came first, the chicken or the egg? It’s a largely unanswerable brain game but nevertheless an engaging thought experiment a recent Forbes article challenged readers with, as it related to business strategy and customer experience. Which drives which?...
by Kobie Marketing | Jan 15, 2013 | Loyalty Strategy
Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued that the company’s success (and that of others like Amazon) was...
by Kobie Marketing | Jan 11, 2013 | Loyalty Strategy
Considering Kobie’s work with Verizon’s B2B loyalty program, Small Biz Rewards, and the several related blogs we’ve written in the last few months, we’re particularly attuned to the goings-on of small businesses and their customer engagement – even when the loyalty...
