by Kobie Marketing | Jul 12, 2013 | Restaurant & Dining
As an industry known for intense competition, restaurants tend to have a low profit margin. With so many choices available to increasingly tech-savvy diners today, restaurants of all types are finding it necessary to offer more memorable customer experiences...
by Kobie Marketing | Jul 8, 2013 | Financial Services
Loyalty program providers, Kobie included, often advise young businesses that loyalty from the get-go is much easier to implement than loyalty after the fact. Customer rewards programs work best when they are organically and seamlessly wedded to the brand promise....
by Kobie Marketing | Jul 2, 2013 | Restaurant & Dining
Imagine a future where, as the operator of a quick-service restaurant, you could rapidly adjust menu offerings based on information gathered about drive-thru customers such as car make and model, number of passengers, items ordered or decision times. While this...
by Kobie Marketing | Jun 11, 2013 | Loyalty Strategy
Loyalty program implementation isn’t a one-size-fits-all operation. The particulars are highly dependent on the vertical to which your program belongs and what customer engagement goals your program sponsors, hopefully C-level executives, hope to achieve. I recently...
by Kobie Marketing | Jun 7, 2013 | Retail Archive
After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing the need for personalization? Isn’t the salesperson-customer relationship about personalized...