by Kobie Marketing | May 28, 2013 | Travel & Hospitality archive
Little by little, brands are realizing the importance of business-focused loyalty programs, and a new airline initiative proves that point: United’s MileagePlus Small Business Network is the first US B2B Travel Loyalty program of its kind. The MileagePlus Small...
by Kobie Marketing | May 24, 2013 | Loyalty Strategy, Retail Archive
It’s coming up to a year since I first commented on the topic of personalized pricing and the debate rages on. While Safeway’s “Just for U” loyalty program has expanded beyond the initial test area of Denver, some are questioning both the benefits and drawbacks of...
by Kobie Marketing | May 15, 2013 | Entertainment Archive
We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this month offers some striking insights that could (and should) be readily adapted to other businesses. For...
by Kobie Marketing | Apr 26, 2013 | Travel & Hospitality archive
Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s...
by David Andreadakis | Apr 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
There’s no denying it’s been a rough few months for airlines – not for their bottom lines, but in traveler perceptions. Delta Air Lines recently ended its policy of allowing SkyMiles members to pass on unused points to relatives after their death. The merger of...