by Kobie Marketing | Jul 31, 2013 | Retail Archive
Although it’s hard to attribute a company’s corporate health to any single initiative, six months after Saks Fifth Avenue significantly revamped its SaksFirst loyalty program, the luxury department store seems to be on solid footing for two distinct reasons:...
by Kobie Marketing | Jul 29, 2013 | Restaurant & Dining
For restaurants looking to maximize customer engagement and improve retention rates, the term ‘dine and dash’ might come to mind. While the expression means to dine at a restaurant and dash without paying, it can refer to another challenge facing restaurants. It’s...
by Kobie Marketing | Jul 26, 2013 | Retail Archive
In the first installment of “Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity,” Pamela Sullins, Kobie’s Director of Client Services, and I discussed the top identity-related challenges and held up AMC Theatres as an example of a company that’s...
by Kobie Marketing | Jul 24, 2013 | Loyalty Strategy, Restaurant & Dining, Retail Archive
As several US Supreme Court decisions lay out, corporations have certain rights like those of individual citizens’. The court’s logic: corporations are made up of people and it would be a violation of employees’ first amendment rights not to allow them to organize,...
by Kobie Marketing | Jul 17, 2013 | Loyalty Strategy, Retail Archive
One of the most compelling presentations at last month’s 2013 Customer Relationship Management Conference was that of J. Walker Smith from consulting firm, The Futures Company. In it, he spoke of the future shopper and how digital technology is changing the nature of...