by Kobie Marketing | Aug 19, 2013 | Customer Experience & Engagement, Loyalty Marketing
The decrease in customer engagement combined with the increase in loyalty program proliferation has divided and conquered members’ attention spans and wallets. It’s also resulted in higher churn rates as loyalty providers struggle to reconnect with their members....
by Kobie Marketing | Aug 16, 2013 | Customer Experience & Engagement, Loyalty Strategy
Loyalty programs are like people. They get run down, can become ill and require a remedy or corrective treatment. I spoke with Margaret Meraw, Kobie Marketing’s Vice President of Loyalty Operations about the current state of loyalty program health and what signs to...
by Kobie Marketing | Jul 19, 2013 | Financial Services
That’s what Anne Pascual, a design director at IDEO, a global design and consulting firm, said in a recent interview with Wired UK – and we’re in full agreement at Kobie. This is a topic we explored in our coverage of GoBank, the first online bank geared toward...
by Kobie Marketing | May 30, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Are last year’s biggest trends in the loyalty industry changing, or are they growing? Big Data, social media and the continued expansion of mobile market saturation were all topics of wide discussion and analysis throughout the loyalty industry during 2012....
by Kobie Marketing | May 17, 2013 | Loyalty Marketing, Loyalty Strategy
One would think that with all the talk of mobile technology and digital loyalty solutions there would be little left to write. Hasn’t everyone “gone digital?” Not quite yet. There are still plenty of traditional loyalty card holdouts, and based on Colloquy’s data,...