by Kobie Marketing | May 15, 2013 | Entertainment Archive
We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this month offers some striking insights that could (and should) be readily adapted to other businesses. For...
by Kobie Marketing | Apr 26, 2013 | Travel & Hospitality archive
Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s...
by Kobie Marketing | Feb 5, 2013 | Retail Archive
For the past year, Kobie Marketing has been emphasizing the importance of adopting of an omnichannel loyalty strategy as a means to enhance customer engagement and drive ROI. Regardless of vertical – retail, entertainment, hospitality, travel, etc. – brands benefit...
by Kobie Marketing | Jan 31, 2013 | Customer Experience & Engagement
In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it’s a major sticking point for loyalty programs. Essentially, convergence falls...
by Kobie Marketing | Jan 21, 2013 | Travel & Hospitality archive
Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programs in the Huffington Post. Considering Kobie’s work with Hawaiian Airlines...