by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...
by Kobie Marketing | Nov 26, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
“How loyal are your customers?” That’s the question framing Nielsen’s Global Survey of Loyalty Sentiment (Q1 2013), released earlier this month. Representing 29,000 consumers across 58 countries, the survey reveals that, while frequency of purchase and frequency of...
by Kobie Marketing | Nov 12, 2013 | Loyalty Marketing, Loyalty Strategy, Travel & Hospitality, Travel & Hospitality archive
Travel and hospitality are two industries I consider to be joined at the hip. Each sector both supports and builds on the successes of the other. Considering their symbiotic relationship, it’s not surprising these industries helped pioneer the first modern...
by Kobie Marketing | Sep 9, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. With retail loyalty program membership enjoying double digital growth and department store signups surging 70%, this seems to make sense. Yet high membership...
by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...