by Kobie Marketing | Sep 15, 2015 | Customer Experience & Engagement, Financial Services
How many trees are being missed while marketers concentrate on the forest? Forbes reported in July 2015 that a KPMG survey found 81% of U.S. enterprises rely on analytics to improve their understanding of customers. Although data analytics – both Big Data and...
by Kobie Marketing | Feb 28, 2014 | Loyalty Marketing, Loyalty Strategy
Retail TouchPoints recently interviewed Kobie VP of Business Development and Marketing, Bram Hechtkopf, for “Trend Watch: Crowdsourcing and Loyalty Programs Converge,” an article that looks at how loyalty programs and crowdsourcing are coming together. Bram argues...
by Kobie Marketing | Jan 27, 2014 | Loyalty Marketing, Loyalty Strategy
Kobie was in the house last week, at the National Retail Federation’s annual “BIG Show.” Held just two week’s into the New Year when resolutions to improve, update or reset are still being made by consumers and corporations alike, the industry was abuzz with talk of...
by Kobie Marketing | Jan 3, 2014 | Customer Experience & Engagement, Entertainment Archive
Of all the loyalty programs reviewed and assessed over the year, those with an annual or one-time fee get very little attention. So I was surprised to read an opinion piece that focuses on the benefits of loyalty and rewards programs that charge members to join. At...
by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...