by Kobie Marketing | Feb 10, 2016 | Loyalty Marketing, Retail Archive
We want our customers to be loyal, sure. But there are huge differences in approach and effectiveness. Go beyond behavioral, discount-based repeat purchases and dive into their hearts and minds with a strategic but emotional approach. Here are the eight key insights...
by Kobie Marketing | Jan 20, 2016 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
An Omnichannel Loyalty® approach is about maximizing cross-channel marketing with an emphasis on driving cumulative loyalty results – not through a single campaign or promotion, but through a lifetime of ongoing engagement with your brand. And there is a lot of data...
by Kobie Marketing | Jan 13, 2016 | Customer Experience & Engagement, Retail Archive
When it comes to business, who has all the power? Surprise, it’s not your major conglomerate. It’s the consumer. In fact, they have more power than ever with real-time access to information than retailers do about competitor offers and pricing, online reviews, social...
by Kobie Marketing | Jan 6, 2016 | Customer Experience & Engagement, Retail Archive
Loyalty marketing goes beyond rewarding points, offers or discounts for spend. To be truly effective, companies must work to establish a relationship with brand-loyal customers. Why? In order to achieve various loyalty outcomes, such as: developing consumer...
by Kobie Marketing | Sep 25, 2015 | Retail Archive
In a fraction of a lifetime the Internet went from being painfully slow and untrusted to one of the most important technologies on the face of the planet. Combine that with the growing acceptance of connected things (estimated at 38.5 billion) and you’ve got the...