by Bram Hechtkopf | Aug 2, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
Even if you aren’t a coffee aficionado, you know about Starbucks. The green umbrellas and the white cups sporting the green mermaid are familiar to nearly everyone. And although you may not actually drink coffee, you can have fun saying: “Grande, skinny caramel...
by Kobie Marketing | May 21, 2012 | Customer Experience & Engagement, Loyalty Strategy
It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say,...
by Kobie Marketing | May 1, 2012 | Customer Experience & Engagement, Loyalty Marketing, Restaurant & Dining
For more than 10 years, I have been an avid consumer of White Castle coffee. I drink at least one large coffee every day. It’s amazing coffee, and it’s much less expensive than the other options at $3+ a cup. Not to mention, it’s difficult to remember the Italian word...
by Kobie Marketing | Oct 7, 2011 | Customer Experience & Engagement, Loyalty Marketing
I was checking email and some social sites last night and saw a post on LinkedIn making reference to “missing Steve Jobs.” I thought it was a comment about his announcement to retire from leadership at Apple this past month until I read further and...
by Kobie Marketing | Sep 8, 2011 | Customer Experience & Engagement, Retail Archive
Kobie believes that customer loyalty can be accelerated through delivery of great customer experience. Flip this statement around, and you also understand that we believe the absence of a stellar customer experience can be a big roadblock to creating customer loyalty....