by Kobie Marketing | Jun 4, 2013 | Financial Services
When it comes to inspiring loyalty in their customers, most of whom are constantly connected through mobile devices, financial institutions face a tricky task. That’s in large part because these tech-savvy consumers worry about their data privacy: 89% of American...
by Kobie Marketing | Apr 26, 2013 | Travel & Hospitality archive
Considering there are some 2 billion loyalty program memberships in US households and that a successful program can make up 20% of a company’s profits, the race is on to create loyalty programs that rise above the competitive noise and truly deliver on the brand’s...
by Kobie Marketing | Apr 12, 2013 | Restaurant & Dining
It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the first quarter of 2013, the king of coffee has little to worry about. Which is why Joe...
by Kobie Marketing | Jan 29, 2013 | Loyalty Strategy
Which came first, the chicken or the egg? It’s a largely unanswerable brain game but nevertheless an engaging thought experiment a recent Forbes article challenged readers with, as it related to business strategy and customer experience. Which drives which?...
by Kobie Marketing | Jan 23, 2013 | Retail Archive
“Why Don’t Loyalty Programs Connect With Consumers?” That’s a question – and the title of a recent article on RetailWire that confounds many loyalty program managers. In the article, Edgell Knowledge Network (EKN)’s State of the Industry Research Series:...