by Kobie Marketing | Oct 25, 2013 | Customer Experience & Engagement, Financial Services
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than...
by Kobie Marketing | Oct 18, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
JetBlue continues to garner positive attention with its customer service, terminal amenities and recent decision to end expiring points. Now the New York-based airline is trying something different with its TrueBlue Family Pooling Program. Billed as the first of its...
by Kobie Marketing | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Pamela Sullins | Oct 3, 2013 | Restaurant & Dining
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants use mobile advertising five times more frequently than other...
by Kobie Marketing | Sep 3, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
Regardless of the season, hotels should be focused on getting maximum engagement and ROI from their loyalty programs. Although my recent article in Hotel Business Executive, Hotel Loyalty Rebirth: Five Things Your Loyalty Program Should Be Doing Now focused on the...