by Kobie Marketing | May 15, 2013 | Entertainment Archive
We don’t often cover pop culture or music industry superstars like Lady Gaga on the Kobie blog but a new book by loyalty expert Jackie Huba published earlier this month offers some striking insights that could (and should) be readily adapted to other businesses. For...
by Kobie Marketing | May 10, 2013 | Financial Services
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that...
by David Andreadakis | Apr 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
There’s no denying it’s been a rough few months for airlines – not for their bottom lines, but in traveler perceptions. Delta Air Lines recently ended its policy of allowing SkyMiles members to pass on unused points to relatives after their death. The merger of...
by Kobie Marketing | Apr 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
There’s no denying it’s been a rough few months for airlines – not for their bottom lines, but in traveler perceptions. Delta Air Lines recently ended its policy of allowing SkyMiles members to pass on unused points to relatives after their death. The merger of...
by Kobie Marketing | Apr 12, 2013 | Restaurant & Dining
It’s rare when a company voluntarily admits it could do something better – especially when that company is Starbucks. With a record $1 billion placed on its Starbucks Cards in the first quarter of 2013, the king of coffee has little to worry about. Which is why Joe...