by Kobie Marketing | Jul 15, 2013 | Retail Archive
In 2007, Apple released a mobile device that put the power of the Internet in consumers’ hands and pockets. It sparked a revolutionary change not only in how customers consume media and information in general, but also how they make purchasing decisions. The...
by Kobie Marketing | Jul 12, 2013 | Restaurant & Dining
As an industry known for intense competition, restaurants tend to have a low profit margin. With so many choices available to increasingly tech-savvy diners today, restaurants of all types are finding it necessary to offer more memorable customer experiences...
by Kobie Marketing | Jun 7, 2013 | Retail Archive
After a recent interview with Shopper Marketer I was struck by a sense of irony. How is it that, after all these centuries of human commerce, we are still discussing the need for personalization? Isn’t the salesperson-customer relationship about personalized...
by Kobie Marketing | May 31, 2013 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage...
by Kobie Marketing | May 30, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Are last year’s biggest trends in the loyalty industry changing, or are they growing? Big Data, social media and the continued expansion of mobile market saturation were all topics of wide discussion and analysis throughout the loyalty industry during 2012....