by Kobie Marketing | Apr 5, 2013 | Restaurant & Dining
Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their...
by Kobie Marketing | Apr 3, 2013 | Travel & Hospitality archive
Your favorite hotel might look the same on the outside, but chances are the technology behind those walls, used to improve and augment the customer experience, is radically changing. Just a few short years ago, wedding mobile to guests’ hotel stays meant mobile...
by Kobie Marketing | Feb 19, 2013 | Financial Services
Do you ever get the feeling that we live in a world stuck in the two-step – two steps forward and one step back? Take the economy, for instance. Every few weeks journalists report a mixed bag: First it was announced the US economy surprisingly shrunk one-tenth of a...
by Kobie Marketing | Feb 14, 2013 | Customer Experience & Engagement, Retail Archive
A new Forrester Report and CMS Wire critique reiterates a point which Kobie has endorsed for quite some time in our efforts to educate clients and the loyalty industry. There is compelling evidence suggesting that consumers increasingly expect an enhanced brand...
by Kobie Marketing | Jan 31, 2013 | Customer Experience & Engagement
In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it’s a major sticking point for loyalty programs. Essentially, convergence falls...